In collaboration with Andres Esis, Ryan Dawson, Anton Mwewa, Alec Carluen, Ariel Riske, and Guy McCrum.

In 2015, OCAD U hosted their 100th Annual Graduate Exhibition. Our Advertising Design cohort wanted to do something special to stand out.

In addition to branding our section of the school, our entire graduating class participated in a "Mad Men" inspired shoot for the launch of the brand new OCADvertising website. The site served as a hub for agencies and design firms to discover the graduates and browse their portfolios.

Since its launch, the site has been used to highlight each graduating year's work, and is an official part of the Advertising program at OCAD U.

© Caroline Vani 2022
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